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How Can SEO Grow Your Business?

How Can SEO Grow Your Business?


So why do you need SEO for your business?  What does SEO really have to offer and how does the Internet impact the growth of your business?

Search engines like Google, Yahoo and Bing are used by millions of people on a daily basis to find information, new products to buy, solutions to their problems and anything else you can imagine.  I’m sure there have been many times when someone asks you a question that you don’t know the answer to and you’ve suggested that they “Google it.”

All these daily searches create a huge market open to businesses who compete online.  If you have a website, your goal is to have as many visitors as possible and be given the opportunity to turn them into loyal customers.

The objective is simple; to position your website in one of the top five positions of the search engines results pages so that when people search for keywords related to your business, they can find you easily and way above the competition.  According to research studies, the top 5 positions are most likely to be picked by the majority of people (more than 70%) with the first, second and third positions to gain the biggest share.

Due to unscrupulous SEO companies and sales people that just want to make a buck, people have been misinformed as to what can really be accomplished with an effective search optimization campaign.  We don’t guarantee that miracles will happen, especially since SEO is not an exact science and the outcome cannot really be predicted.  However, the visibility of your website can be greatly improved, which, in turn, increases your chances of being found online.

Be careful with who you turn to for SEO services.  Keep in mind that an SEO company can’t produce high rankings just by offering directory submissions and poorly-written articles that don’t even come from legitimate sources.

What, in reality, can SEO do for you?

1) It will help your website appear in one of the top positions in the search engine results pages (SERPs) when people search for related terms; and

2) It will provide for a great user experience since SEO is also about building high-quality websites.

SEO must be done within your website so that search engines can better understand what it is you are trying to promote in their index.  It is how you can promote your business online so that search engines are convinced that your website deserves one of the top places in their search results. This, in turn, can attract more visitors from search engine results pages.