SAN DIEGO BLOG

The Power of Content Marketing

Content-Marketing (1)

The latest buzzword in today’s digital realm is content marketing. But what exactly is it and how can it actually help grow your business? Content marketing is a form of inbound marketing in which you create and publish engaging and informative content to attract and acquire a clearly defined target audience. The objective behind this, of course, is to engage with customers and encourage them to take action and make a purchase of your product or service. But why would you spend so much time developing your own content when you could simply utilize traditional forms of advertising such as banner, print and television ads instead? 

The answer to this lies in the fact that now, more than ever, people are simply tuning out traditional advertisements. Users see these advertisements and frantically wait for the moment in which they can press the “Skip this Ad” button or click out of the pop-up. They use their DVR’s to fast forward through all the commercial clutter so that they can watch their favorite TV shows ad free. Content marketing creates a way to organically advertise your business and expertise to customers without overly intruding on their personal space. Consumers, particularly millennials, simply do not trust traditional advertisements anymore. They see them as deceptive, misleading and ultimately for the good of the company and not the customer. Content marketing bridges this gap between advertising and goodwill, allowing companies to show, rather than tell, why they are worthy of customer loyalty. 

In addition to building trust and credibility with your current and potential customers, content marketing plays a pivotal role in the SEO of your website and social media pages. Search engine algorithms place a tremendous amount of weight on original and compelling content. Modern SEO is about having unique, quality content on your site and search engines are starting to reward sites for the material that they share. Spammy link building tactics and key word stuffing are “black hat” tactics and websites take a major hit to their rankings when these are utilized. Creating and posting good content is the most beneficial practice that a business can make to increase the effectiveness of their SEO. Therefore, posting engaging content to your blog multiple times a week and optimizing it for search engines will dramatically increase the ranking of your site on SERP’s because of the value search engines are now placing on original content. 

So if you don’t have a blog on your site yet, it’s time to start one now! Develop a plan for your content marketing and stick to it. It is as simple as setting a goal for yourself to post at least one really good compelling article once a week and sharing it across all of your social media platforms. Research keywords and incorporate them into your content in a way that adds value, rather than making it virtually unreadable via keyword stuffing. As long as you are posting quality content that makes the readers stop and think, you have a very good chance of converting them into a loyal customers. Content marketing will ultimately help your business gain more exposure through effective SEO and it will also demonstrate your expertise and build credibility for your business with your customers. Happy blogging everyone!

SEO Management Team,

4 Common Marketing Mistakes of Business Owners

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1. They don’t make any changes until they have to.

If there was one constant in Internet marketing, it is change. Adapt early. Keep track of the changes taking place within the online marketplace and react before your competitors. Chances are if you stay on top of Internet marketing best practices, your business will gain the visibility and traffic that you are looking for.

2. They do not unify their online and offline marketing tactics.

Now more than ever, what people are saying about you offline can influence the visibility that you gain online; and vice versa. Create a consistent brand image by aligning your online and offline marketing efforts. Establish how you want customers to see your brand and stick to it. They don’t want mixed messages; they want stability and credibility.

3. They think that SEO is a one-time fix all.

Effective SEO requires constant monitoring and adjusting. Google, as well as other search engines, constantly change elements of their search algorithms. So what works for SEO one day, may not be as effective later on down the road. Make sure you take the time to constantly update the content of your website to ensure the success of your SEO. It can be time-consuming, but the effort put in is worth it in the long run. If you are crunched for time, consider hiring a third party like the SEO Management Team to handle all of your SEO needs.

4. They do not conduct adequate research.

Knowing what your customers are searching for can greatly simplify your SEO strategy. Take the time to get to know what your customers’ habits, preferences and attitudes are. It will make tailoring your marketing efforts that much easier and that much more effective. In addition to this, research your competition. It is likely that you can learn a thing or two from them about how they target and reach out to their customers. Who knows, you may even be able to use this information to steal away some of their business.

SEO Management Team,

Is Your SEO'd Site Still Not Ranking?

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The days of setting up your website and it miraculously ranking on search engines have come and gone. Search engines, along with all aspects of the Internet, have evolved and will continue to evolve for the foreseeable future. Search engines like Google have become far more intelligent and selective about how they determine which sites they will rank on their results pages. It is no longer as simple as stuffing your websites content with keywords, putting keywords in meta data and submitting it to Google. The world of SEO has changed and because of this, gaining visibility on SERPs is becoming more and more difficult. Here at SEO Management Team, we have continued to stay at the forefront of SEO best practices. We have evolved alongside the search engine algorithms to effectively optimize our clients websites and gain the visibility that their businesses need online.

One of the ways that we accomplish this is by personalizing our SEO tactics on a client-to-client basis. No website is the same; therefore, a cookie cutter SEO plan is not going to be as effective as an SEO plan that is specifically tailored to your business. By providing our clients with personalized SEO strategies, we can get them the online exposure that they are looking to gain quickly, without breaking the bank.

When executed correctly, SEO offers the best return on investment of any Internet marketing activity. So lets get you started today on your path to optimization with a free SEO audit and consultation. This can help us determine what areas of your site need help in order to increase your ranking and drive traffic to your business. Give the SEO Management Team a call at 888.851.0255 and we will take care of all your SEO needs. 

SEO Management Team,

Five Statistics That Prove Your Business Needs SEO

SEO for your small business is no longer an option; it is essential. In order to attract customers and drive traffic to your website, it must be properly optimized so that customers can easily locate it via search engines. With nearly six million people searching on Google per day, it is imperative that your website can stand out amongst the clutter of competition. If your business isn’t showing up on the first page of search engine results pages, it is almost as if you don't have a website at all. Effective SEO is the only way to make your website appear higher in search rankings and SEO Management Team makes it affordable for all businesses to achieve this.

Here are five statistics that prove why your business would benefit from good SEO.

1. 93% of online experiences begin with a Search Engine.  [Via Search Engine Journal]

2. The top listing in Google’s organic search results receives 33% of the traffic.  [Via Search Engine Watch]

3. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.  [Via Search Engine Watch]

4. 59% of consumers use Google every month to find a reputable, local businesses.  [Via Search Engine Watch]

5. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  [Via Search Engine Journal]

SEO Management Team,