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With many millennials beginning to enter the workforce, marketers and advertisers alike are scratching their heads in confusion. What is it about this generation that makes them so...

We have all heard the saying: “It’s not about you, it’s about the customer.”

And, while this is definitely a cliché, it rings true each...

After an all out binge on super hero movies this past weekend, it got me thinking about some of the parallels between the themes in comic book stories and...

For most new businesses, setting up and becoming active on social media is often the first step in their digital marketing campaign. However, for some, it can be...