1. They don’t make any changes until they have to.

If there was one constant in Internet marketing, it is change. Adapt early. Keep track of the changes taking place within the online marketplace and react before your competitors. Chances are if you stay on top of Internet marketing best practices, your business will gain the visibility and traffic that you are looking for.

2. They do not unify their online and offline marketing tactics.

Now more than ever, what people are saying about you offline can influence the visibility that you gain online; and vice versa. Create a consistent brand image by aligning your online and offline marketing efforts. Establish how you want customers to see your brand and stick to it. They don’t want mixed messages; they want stability and credibility.

3. They think that SEO is a one-time fix all.

Effective SEO requires constant monitoring and adjusting. Google, as well as other search engines, constantly change elements of their search algorithms. So what works for SEO one day, may not be as effective later on down the road. Make sure you take the time to constantly update the content of your website to ensure the success of your SEO. It can be time-consuming, but the effort put in is worth it in the long run. If you are crunched for time, consider hiring a third party like the SEO Management Team to handle all of your SEO needs.

4. They do not conduct adequate research.

Knowing what your customers are searching for can greatly simplify your SEO strategy. Take the time to get to know what your customers’ habits, preferences and attitudes are. It will make tailoring your marketing efforts that much easier and that much more effective. In addition to this, research your competition. It is likely that you can learn a thing or two from them about how they target and reach out to their customers. Who knows, you may even be able to use this information to steal away some of their business.