Inbound marketing has taken digital marketing strategies to entirely new level. As traditional advertisements became more intrusive and far less effective, marketers knew that a different approach had to be taken to engage and carry consumers to a purchase point. This inevitably led to what is now widely known as inbound marketing or pull marketing.
Strategies such as search engine optimization, content marketing and social media took off as a means to inform, educate and convert consumers into loyal brand advocates. Now more than ever these pull strategies must be implemented to ensure that you are successfully providing your prospective customers with valuable information and content to move them along in your sales funnel. The infographic below sheds some light on the immense power of inbound marketing.